How do you create something that stands the test of time? Is it possible to produce an album that people are still listening to in 20 years? How about writing a book that’s still selling copies 50 years from now? And can you build a business that’s still around in 100 years? How about 200 …
I see a lot of young marketers making the same mistake They spend all their time building marketing channels that they don’t own and have zero control over. So they end up building a business that relies entirely on social media. Or SEO. Or PPC ads. Or YouTube, Medium, whatever. They don’t realize how bad …
Do your articles look like crap? WE all like to think the quality of our writing is what matters to readers, but unfortunately that’s not how it works. The way your article looks visually is just as important, if not more so, than the quality of your work. Especially online. You could write the greatest …
It’s easy to get seduced into the online marketing stuff With all the gurus selling you dreams of passive income and million dollar funnels. Telling you how easy it is to make a ton of money. And all you have to do is create a course, build a funnel and send some traffic to it …
The old ways of marketing are dying In This Is Marketing, Seth Godin makes the case that marketing isn’t about creating hype anymore. And it’s getting harder and harder to build a business using outrageous advertising to coerce people to buy your mediocre stuff. Those days are long gone, and they’re not coming back. Today, marketing …
You don’t need a bunch of complicated tech to run a website In fact, the simpler your tech stack, the better. Because the more tech you use… The more likely it is that something eventually breaks. The more bogged down and slower your site runs. And the more you pay each month for unnecessary software. …
When I first started writing, I hated outlining It just seemed like a huge waste of time to me. When I sit down to work, I want to get to the important stuff – writing. Not spend hours making some elaborate mind-map of an article idea. But there’s a reason every accomplished writer talks about …
How do we make our lives feel more effortless? We live in a world with never ending demands on our time and attention. As Greg McKeown puts it, “there’s something about modern life that’s like trying to hike at high altitude.” Are there ways to make progress without feeling exhausted and burnt out? Effortless goes into …
You want to build a website… So you start researching. Trying to figure out the best platform to use. You come across videos telling you how Webflow is the best. You find articles praising Wix, Squarespace and Shopify. You learn about Ghost… And Carrd… And Substack. Then you see ads on YouTube saying you don’t …
SEO reminds me of playing golf To get really good at golf, it takes years of hard work. And lots of boring, repetitive practice at the driving range. And if you’re able to crack the .0001% of golfers, you can make a ton of money. But if you’re in the 99.9999%, the best you can …