SEO reminds me of playing golf To get really good at golf, it takes years of hard work. And lots of boring, repetitive practice at the driving range. And if you’re able to crack the .0001% of golfers, you can make a ton of money. But if you’re in the 99.9999%, the best you can …
How do you get more people to read your articles? How do you get them to stop scrolling their social media feeds for a second and click on your link? And how do you get them to actually consume your content instead of just scanning it and hitting the back button? One way you can …
How well do your articles convert? It’s not easy to write an article. You spend time brainstorming the topic. You outline the article. Then you have to write, edit, rewrite… The whole process takes several hours. And after you’ve invested all that time and energy into writing, you want to see a return on that …
As online marketers, we’re always trying to grow our email list So we come up with “irresistible offer” lead magnets. We put together hyped-up copy promising the world when someone subscribes. Then we cover our site in opt-in forms. Pop-ups. Welcome mats. Slide-outs. Exit-intent… Because it’s all about growing the list, right? Well… I know …
What’s the point of having a website? As an entrepreneur and marketer, the main goal of your website is to get people to sign up for your email list or to buy a product or service. That’s it. Every page on your site and every piece of content you produce should lead people to one …
What marketing channels do you use to build your business? When I first started online, marketers had limited resources. Back then, we had to make do with blogging, email marketing, joint ventures and posting in forums. Now there are all kinds of things you can do to market your business online. And the options keep growing …