How do you create something that stands the test of time? Is it possible to produce an album that people are still listening to in 20 years? How about writing a book that’s still selling copies 50 years from now? And can you build a business that’s still around in 100 years? How about 200 …
The old ways of marketing are dying In This Is Marketing, Seth Godin makes the case that marketing isn’t about creating hype anymore. And it’s getting harder and harder to build a business using outrageous advertising to coerce people to buy your mediocre stuff. Those days are long gone, and they’re not coming back. Today, marketing …
How do we make our lives feel more effortless? We live in a world with never ending demands on our time and attention. As Greg McKeown puts it, “there’s something about modern life that’s like trying to hike at high altitude.” Are there ways to make progress without feeling exhausted and burnt out? Effortless goes into …
The ONE Thing is a book about focus and productivity It’s about systematically finding what’s most important and focusing on it. And it goes beyond just personal daily productivity and shows you how to apply the methodology to other areas of your life. The ONE Thing is broken up into three main parts. The first dispels …
Company Of One is about intentionally keeping your business small Paul Jarvis pushes back against the traditional idea that companies have to grow to be successful. He makes a great argument that you don’t have to keep growing and scaling to succeed. That staying small, instead of mindlessly chasing business growth, is actually a better strategy …
We live in a world full of competing demands Family lives. Social lives. Hobbies. Passions. Work. We get pulled in a lot of different directions. And we want to do it all and have it all. But unfortunately, we can’t. And trying to only leads to exhaustion burnout and disappointment. Not to mention the poor …
Being able to craft a good story is an invaluable skill That’s especially true if you’re an entrepreneur or marketer. You have to be able to tell a story that entertains, informs and persuades. Telling it in just the right way that gets your point across while not being boring. But storytelling is hard. And …