How do you create something that stands the test of time? Is it possible to produce an album that people are still listening to in 20 years? How about writing a book that’s still selling copies 50 years from now? And can you build a business that’s still around in 100 years? How about 200 …
I see a lot of young marketers making the same mistake They spend all their time building marketing channels that they don’t own and have zero control over. So they end up building a business that relies entirely on social media. Or SEO. Or PPC ads. Or YouTube, Medium, whatever. They don’t realize how bad …
It’s easy to get seduced into the online marketing stuff With all the gurus selling you dreams of passive income and million dollar funnels. Telling you how easy it is to make a ton of money. And all you have to do is create a course, build a funnel and send some traffic to it …
The old ways of marketing are dying In This Is Marketing, Seth Godin makes the case that marketing isn’t about creating hype anymore. And it’s getting harder and harder to build a business using outrageous advertising to coerce people to buy your mediocre stuff. Those days are long gone, and they’re not coming back. Today, marketing …
SEO reminds me of playing golf To get really good at golf, it takes years of hard work. And lots of boring, repetitive practice at the driving range. And if you’re able to crack the .0001% of golfers, you can make a ton of money. But if you’re in the 99.9999%, the best you can …
The world economy is on shaky ground We’ve got high inflation… soaring gas prices… rising interest rates… uncertain stock markets… supply chain issues… rising political tension… And if the United States hasn’t officially slipped into an economic recession yet, it certainly seems to be on the horizon. Now I’m no economist, so I could be …
Are you building a fragile business? Events over the past couple years have exposed a lot of businesses that weren’t built on a strong foundation. A global pandemic. Social media bans. Economic uncertainty. Rising political tension. Any one of those things can sink a business if you’re not prepared. The problem is, you can’t predict …
You don’t need a million dollar idea to start a business When I was 12 years old, I wanted new hockey equipment for the upcoming season. My parents didn’t love the idea. According to them, the equipment they bought me the year before was just fine. So, in need of money, I started knocking on …
Company Of One is about intentionally keeping your business small Paul Jarvis pushes back against the traditional idea that companies have to grow to be successful. He makes a great argument that you don’t have to keep growing and scaling to succeed. That staying small, instead of mindlessly chasing business growth, is actually a better strategy …
Marketers tend to make things more complicated than they need to be We learn some new marketing thing and give it a try. Then we see something else we like and start doing that. Then we buy a course and throw that into the mix. And before you know it our business becomes this bloated, …