Do your articles look like crap? We all like to think the quality of our writing is what matters to readers, but unfortunately that’s not how it works. The way your article looks visually is just as important, if not more so, than the quality of your work. Especially online. You could write the greatest …
When I first started writing, I hated outlining It just seemed like a huge waste of time to me. When I sit down to work, I want to get to the important stuff – writing. Not spend hours making some elaborate mind-map of an article idea. But there’s a reason every accomplished writer talks about …
SEO reminds me of playing golf To get really good at golf, it takes years of hard work. And lots of boring, repetitive practice at the driving range. And if you’re able to crack the .0001% of golfers, you can make a ton of money. But if you’re in the 99.9999%, the best you can …
How do you get more people to read your articles? How do you get them to stop scrolling their social media feeds for a second and click on your link? And how do you get them to actually consume your content instead of just scanning it and hitting the back button? One way you can …
Have you ever written a sales page? If so, chances are you made the same mistake most rookie copywriters make when writing their first sales page. You were so excited to use the skills you’ve been learning… so excited to write money-making copy… that you skipped the first step in the process. You didn’t do …
How well do your articles convert? It’s not easy to write an article. You spend time brainstorming the topic. You outline the article. Then you have to write, edit, rewrite… The whole process takes several hours. And after you’ve invested all that time and energy into writing, you want to see a return on that …
Do you use stories in your marketing? I was recently watching a documentary called The Game Changers. It’s about vegan athletes performing at high levels on a vegan diet. Now, I’ve spent 15 years in the health and fitness industry training high level athletes. So I know quite a bit about the research and what …
Being able to craft a good story is an invaluable skill That’s especially true if you’re an entrepreneur or marketer. You have to be able to tell a story that entertains, informs and persuades. Telling it in just the right way that gets your point across while not being boring. But storytelling is hard. And …
What marketing channels do you use to build your business? When I first started online, marketers had limited resources. Back then, we had to make do with blogging, email marketing, joint ventures and posting in forums. Now there are all kinds of things you can do to market your business online. And the options keep growing …
The Internet Is Overflowing With Boring Content The other day I was doing research for an article I’m working on for a client. The topic was composting and sustainability. And every single article I came across bored me to tears. It was like reading a phone book. And it’s not just because composting and sustainability …