Do your articles look like crap? We all like to think the quality of our writing is what matters to readers, but unfortunately that’s not how it works. The way your article looks visually is just as important, if not more so, than the quality of your work. Especially online. You could write the greatest …
How do you get more people to read your articles? How do you get them to stop scrolling their social media feeds for a second and click on your link? And how do you get them to actually consume your content instead of just scanning it and hitting the back button? One way you can …
Have you ever written a sales page? If so, chances are you made the same mistake most rookie copywriters make when writing their first sales page. You were so excited to use the skills you’ve been learning… so excited to write money-making copy… that you skipped the first step in the process. You didn’t do …
What’s the point of having a website? As an entrepreneur and marketer, the main goal of your website is to get people to sign up for your email list or to buy a product or service. That’s it. Every page on your site and every piece of content you produce should lead people to one …
Do you use stories in your marketing? I was recently watching a documentary called The Game Changers. It’s about vegan athletes performing at high levels on a vegan diet. Now, I’ve spent 15 years in the health and fitness industry training high level athletes. So I know quite a bit about the research and what …
The Internet Is Overflowing With Boring Content The other day I was doing research for an article I’m working on for a client. The topic was composting and sustainability. And every single article I came across bored me to tears. It was like reading a phone book. And it’s not just because composting and sustainability …