Why You Need An Opt-In Barrier On Your Website
As online marketers, we’re always trying to grow our email list So we come up with “irresistible offer” lead magnets. We put together hyped-up copy promising the world when someone subscribes. Then we cover our site in opt-in forms. Pop-ups. Welcome mats. Slide-outs. Exit-intent… Because it’s all about growing the list, right? Well… I know …