The old ways of marketing are dying In This Is Marketing, Seth Godin makes the case that marketing isn’t about creating hype anymore. And it’s getting harder and harder to build a business using outrageous advertising to coerce people to buy your mediocre stuff. Those days are long gone, and they’re not coming back. Today, marketing …
Have you ever written a sales page? If so, chances are you made the same mistake most rookie copywriters make when writing their first sales page. You were so excited to use the skills you’ve been learning… so excited to write money-making copy… that you skipped the first step in the process. You didn’t do …
Do you use stories in your marketing? I was recently watching a documentary called The Game Changers. It’s about vegan athletes performing at high levels on a vegan diet. Now, I’ve spent 15 years in the health and fitness industry training high level athletes. So I know quite a bit about the research and what …