Why Smart Marketers Build Their Own Marketing Channels

I see a lot of young marketers making the same mistake They spend all their time building marketing channels that they don’t own and have zero control over. So they end up building a business that relies entirely on social media. Or SEO. Or PPC ads. Or YouTube, Medium, whatever. They don’t realize how bad …

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3 Valuable Strategies From Effortless By Greg McKeown

How do we make our lives feel more effortless? We live in a world with never ending demands on our time and attention. As Greg McKeown puts it, “there’s something about modern life that’s like trying to hike at high altitude.” Are there ways to make progress without feeling exhausted and burnt out? Effortless goes into …

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Why Skilled Marketers Aren’t Worried About A Recession

The world economy is on shaky ground We’ve got high inflation… soaring gas prices… rising interest rates… uncertain stock markets… supply chain issues… rising political tension… And if the United States hasn’t officially slipped into an economic recession yet, it certainly seems to be on the horizon. Now I’m no economist, so I could be …

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How To Make Your Online Business More Antifragile

Are you building a fragile business? Events over the past couple years have exposed a lot of businesses that weren’t built on a strong foundation. A global pandemic. Social media bans. Economic uncertainty. Rising political tension. Any one of those things can sink a business if you’re not prepared. The problem is, you can’t predict …

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3 Big Takeaways From Company Of One By Paul Jarvis

Company Of One is about intentionally keeping your business small Paul Jarvis pushes back against the traditional idea that companies have to grow to be successful. He makes a great argument that you don’t have to keep growing and scaling to succeed. That staying small, instead of mindlessly chasing business growth, is actually a better strategy …

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