How do you get more people to read your articles? How do you get them to stop scrolling their social media feeds for a second and click on your link? And how do you get them to actually consume your content instead of just scanning it and hitting the back button? One way you can …
The world economy is on shaky ground We’ve got high inflation… soaring gas prices… rising interest rates… uncertain stock markets… supply chain issues… rising political tension… And if the United States hasn’t officially slipped into an economic recession yet, it certainly seems to be on the horizon. Now I’m no economist, so I could be …
The ONE Thing is a book about focus and productivity It’s about systematically finding what’s most important and focusing on it. And it goes beyond just personal daily productivity and shows you how to apply the methodology to other areas of your life. The ONE Thing is broken up into three main parts. The first dispels …
Are you building a fragile business? Events over the past couple years have exposed a lot of businesses that weren’t built on a strong foundation. A global pandemic. Social media bans. Economic uncertainty. Rising political tension. Any one of those things can sink a business if you’re not prepared. The problem is, you can’t predict …
Have you ever written a sales page? If so, chances are you made the same mistake most rookie copywriters make when writing their first sales page. You were so excited to use the skills you’ve been learning… so excited to write money-making copy… that you skipped the first step in the process. You didn’t do …
You don’t need a million dollar idea to start a business When I was 12 years old, I wanted new hockey equipment for the upcoming season. My parents didn’t love the idea. According to them, the equipment they bought me the year before was just fine. So, in need of money, I started knocking on …
How well do your articles convert? It’s not easy to write an article. You spend time brainstorming the topic. You outline the article. Then you have to write, edit, rewrite… The whole process takes several hours. And after you’ve invested all that time and energy into writing, you want to see a return on that …
Company Of One is about intentionally keeping your business small Paul Jarvis pushes back against the traditional idea that companies have to grow to be successful. He makes a great argument that you don’t have to keep growing and scaling to succeed. That staying small, instead of mindlessly chasing business growth, is actually a better strategy …
Marketers tend to make things more complicated than they need to be We learn some new marketing thing and give it a try. Then we see something else we like and start doing that. Then we buy a course and throw that into the mix. And before you know it our business becomes this bloated, …
Building an online business is hard Especially as a solo entrepreneur. You have to learn how to build a website… create products and services… write a salespage… design landing pages. Then you have to figure out content marketing… email marketing… copywriting… social media… YouTube… PPC ads… funnels. And at the same time you’re producing content… …