At 25 I learned a valuable lesson in building a business My first business was 1-on-1 personal training. I built it up to the point where I was training clients 12 hours a day. Sure, I was making decent money but my income was capped because there are only so many hours I could work …
Most marketers make building an online business way more complicated than it has to be They’re wasting time split testing ads to 3 different funnels… That lead to a webinar selling a $19 tripwire offer… With 4 upsells and 3 downsells… Plus a continuity offer… Then of course, there’s the 6 month email “nurture sequence” …
A quality hosting company is worth it’s weight in gold I didn’t know that when I started my first website. Instead of doing my due diligence, I just went with a company that every blogger and affiliate marketer was promoting at the time. Little did I know, they were only promoting it because the commissions …
As online marketers, we’re always trying to grow our email list So we come up with “irresistible offer” lead magnets. We put together hyped-up copy promising the world when someone subscribes. Then we cover our site in opt-in forms. Pop-ups. Welcome mats. Slide-outs. Exit-intent… Because it’s all about growing the list, right? Well… I know …
We live in a world full of competing demands Family lives. Social lives. Hobbies. Passions. Work. We get pulled in a lot of different directions. And we want to do it all and have it all. But unfortunately, we can’t. And trying to only leads to exhaustion burnout and disappointment. Not to mention the poor …
What’s the point of having a website? As an entrepreneur and marketer, the main goal of your website is to get people to sign up for your email list or to buy a product or service. That’s it. Every page on your site and every piece of content you produce should lead people to one …
I’ve used plenty of website themes over the years Some were free themes that had limited features and capabilities. Others were expensive themes that could do everything you’d ever want. A lot of them were somewhere in between. But after 10 years of constantly changing and experimenting with different themes, I finally found one that’s …
Every online business owner should know how to setup a simple website I started my first website (a fitness blog…) in 2009. Since then, I’ve set up dozens of blogs and websites for both myself and my clients. Luckily, the technology has evolved a lot over the years, making it easier than ever before to …
I’ve been using Google Analytics since about 2008 Lately I’ve been rethinking the trade-off in using their platform though. Seeing how the data they collect can be weaponized by (shady) marketers makes me a little uncomfortable. Then there’s the GDPR stuff in the UK. And Apple’s war on tracking software. It’s just in the beginning …
Do you use stories in your marketing? I was recently watching a documentary called The Game Changers. It’s about vegan athletes performing at high levels on a vegan diet. Now, I’ve spent 15 years in the health and fitness industry training high level athletes. So I know quite a bit about the research and what …